Sweet Ink Company Concept
Purpose: Advertising campaign for a mock company.
Background: Sweet Ink is a mix between a bakery and a tattoo parlor where patrons can come to eat and relax before getting a tattoo. The company is located in Tampa, Florida. The bakery and tattoo parlor are separated by a wall to maintain sterilization and sanitation. This company concept was created as a team effort where each member took different roles throughout the creation of advertisements and concepts.




01
Brand Book
Description of the brand including a vision statement, mission statement, logo and variations, color palette, and fonts and type.
Contributions: Logo, Icon, color palette, fonts and type, brand book creation
Software used: Illustrator, Photoshop, Gingersauce
02
Magazine Advertisement
A magazine advertisement for Sweet Ink using the company tagline: "Because a Safe Ink, Is a Sweet Ink". This is the first advertisement in a series of ads.
Contribution: Creation of magazine
Software: Photoshop, InDesign



03
TV Advertisement
TV advertisement mock-up of a narrative ad to show both the bakery and tattoo parlor sides of the company. Stock videos were used to create the video.
Contributions: Video gathering, Editing, Voice over recording
Software: Adobe Premiere Pro
04
OOH Advertisement
Out-Of-Home advertisement mock-up for company brand with continuing use of the established tagline.
Contributions: Left billboard ad creation, billboard mock-up
Software: Illustrator, Photoshop




Purpose: Mock-up magazine for a Mock E-Sports company.
Background: I designed the first couple of pages for a mock magazine for a fake e-sports magazine company that I created. The topic for this issue was the newest updates for VALORANT, a fps video game.
Software: Indesign, Photoshop
GG E-Sports


